Determinación del grado de receptividad de campañas de educación sanitaria sobre uso racional de antibióticos, a través del análisis biométrico aplicado a la población de la ESPOCH.

Abstract

The main objective of the research was to determine the degree of receptivity of health education campaigns on the rational use of antibiotics, through the biometric analysis applied to the population of the Polytechnic School of Chimborazo, which was conformed by six participants. For this, the Mindwave Neurosky neuronsignal capture device was used, which detected and recorded the brain responses of each of the users when observing the 3 videos of the campaigns, they were: the video proposed by the researcher, the material of the World Organization of Health and the video of the Ministry of Public Health of Ecuador. The levels of attention, meditation and blinking were captured, and they were correlated with the degree of receptivity, obtaining dimensionless values on the scale of 1 to 100, with values from 1 to 40 being very low, from 40 to 60 neutral, from 60 to 80 little high and from 80 to 100 high. In this way, it was determined that all the analyzed campaigns generated very low degrees of receptivity, due to, they were less than 40, thus the health education campaign that generated the best degree of receptivity was the one proposed by the Ministry of Public Health of Ecuador with a value of 33, followed by the World Health Organization with a value of 29 and finally the campaign proposed by the researcher with a value of 28. It is concluded that the health education campaigns analyzed generate very low degrees of receptivity and they are not understandable to the population. It is recommended that, for the development of an optimal health education campaign, a multidisciplinary team with health and design professionals is necessary.