Perfeccionamiento del modelo de gestión para el mercado de la Aviación General: Un estudio de las empresas de Aviación General de la provincia del Guayas.

Abstract

The main objective of the present degree work is to develop a management model for general aviation companies, with the purpose of contributing to the management of each department of the methodology applied in the research is descriptive, correlated with the type of company quantitative and qualitative. In terms of information collection, the following instruments were applied investigation to the twenty five (25) general aviation companies in the province of Guayas and their two hundred and fifty (250) clients, it was obtained as a result of the surveys the diagnosis of companies where external factors were analyzed so they have many limitations in the distribution terminal's physics, as well as the provision of fuel that causes delays and flight cancellations etc. As far as the internal factors of general aviation companies are concerned, most companies lack political strategies, business and departmental objectives, it is not managed business management indicators. 60% of the clients are occasional. 80% of the companies does not have a defined tracking system, no marketing department to increase market share, there is no post-sale follow-up, with the analysis of each question, it is exposed the proposal to a management model is based on the balanced scorecard starts with the diagram useful to provide solutions and propose a tree of objectives and the strategic map whose origin is located in the internal processes of interrelationship between departments under the financial, customer, process and training, the same ones that provide a concrete value and create value in each department, as valid instruments to design the organizational structure and functional to reach objectives and project to the continuous improvement.