Propuesta de optimización de la cadena de distribución de la Empresa ECUACERÁMICA Riobamba

Abstract

The objective of the study was to optimize the distribution chain in the Ecuacerámica company located in Riobamba city to improve the efficiency in its distribution processes, seeking efficient travel alternatives so that vehicles have an optimal routing system. The current situation was evaluated and knowing the perception of the level of service in terms of delivery of the products, both the distributors and the company managers, through the use of online surveys and prior observation in order to know the process of work distribution and clearance of products in the logistics department of the company. Once the diagnosis and evaluation were concluded, the optimization model within the distribution chain was released in such a way that the company would be able to obtain an efficient routing with the support of Geographic Information Systems (GIS) tools, managing to reduce delivery times from the company by identifying the best route that drivers should follow to deliver the product to a large number of clients within the delivery route, taking into account the product discharge time during each delivery. Ecuacerámica is recommended that in order to improve the logistics distribution system through delivery routes, the use of GIS technological tools, which will allow a correct optimization of the distribution chain by having specific routing maps that cover all the company's clients.