Diseño de un plan estratégico para el mejoramiento de la gestión administrativa de la Cooperativa de Ahorro y Crédito “Naupa Kausay” del cantón Colta

Abstract

The present research work was focused on conducting a broad analysis of the internal environment of the Association of savings and credits Ñaupa Kausay, with the aim of implementing a Strategic Plan to improve the Administrative Management. The data obtained by the field research applied to the managers and internal clients of the cooperative showed that there are errors in the administrative management and that a strategic plan is necessary that defines the short and long term plans and the strategies to follow to achieve the objectives set by the entity. Thus, the resulting proposal was directed to design a strategic plan aimed at financial activity, savings and credit, through a SWOT analysis, which covers strengths (liquidity, services), opportunities (technological development, birth, economic growth), weaknesses (management administrative, administrative policies), threats (competition, taxes, political instability) and the application of alternative and diversification strategies, together with the situational diagnosis of the company. It was concluded that there is the necessity of creating and applying strategies, which help to the improvement of the administrative management of the Association of Savings and Credits Ñaupa Kausay, also it is recommended that the members of control and management implement the plan of administrative management presented in this research work.