Diseño de un sistema de gestión empresarial para la Microempresa American Sport, del cantón Riobamba, provincia de Chimborazo

Abstract

The present research project about the design of a business management system for a small cap company called American Sport located in Riobamba city, Chimborazo province, aims to propose business management tools for the optimization of resources. In the study, surveys were applied to all the staff in the human resources department, its clients and an interview to the owners of the company. The SWOT plan allowed to know the strengths of the company which includes the quality in the elaboration of products, a privileged location for production and marketing, On the contrary, its weaknesses refer to the absence of business policies, standardized procedures focused on meeting business goals. It was determined that the company needs to implement technical administrative tools to improve its business management system. This proposal contains administrative tools such as strategic planning, products, business policies, a human resources management plan, a digital marketing plan, a model for financial evaluation, a communication plan and a monitoring plan. The socialization, application and monitoring of administrative tools is recommended for this small cap company, defining responsibilities, actions and the necessary supervision and methodology to keep the operation of the company with the aim to generate resources and the expected position in the market.