Diseño de un modelo de gestión administrativo para la Granja Avícola Pamelita de la parroquia Cotaló cantón Pelileo, provincia de Tungurahua

Abstract

The research work called the design of an administrative management model for the Pamelita Poultry Farm in the Cotaló parish, Pelileo canton, Tungurahua province aims to improve the internal processes and the competitiveness of the company in the market. For the development of the research, the use of surveys applied to employees, fixed clients, and potential clients was necessary since these allowed the generation of a SWOT analysis, where the Farm's situational status was determined as follows: it did not have an administrative management model, and it lacked a manual of functions; it did not have an accounting system, the lack of staff training, the absence of an advertising plan, and the identification of shortcomings in crucial planning elements. This research project was essential to create aspects such as a business philosophy, strategic objectives, internal policies, and strategies that involve the economic, social, financial, and human talent dimension, which helps to carry out better administrative management much more efficiently through the optimization of resources. Thus, the recommendation is to implement the proposed Management Model because it will allow improving administrative processes through the proper management of resources to have better decision-making.