Desarrollo de una planificación estratégica para la Empresa Proveedor Industrial, ciudad de Riobamba, provincia de Chimborazo, período 2020-2024

Abstract

The present research work called strategic planning for the Industrial Supplier Company, Riobamba City, Chimborazo Province, 2020-2024 period, aims to implement a tool that allows to improve administrative management and strategic management of business. The research was conducted through a survey aimed at the company's staff and clients, as well as an interview aimed at the general manager, which allowed to generate a FODA analysis to determine the current situation of the same. Where it was determined that the company does not have strategic planning, poorly trained personnel, inappropriate working climate, no advertising plan, as well as gaps in key elements of a planning. The research allowed to create a corporate philosophy, in turn formulate strategies and objectives that involve the economic, social, financial, human talent dimension that will allow the company to improve administrative management and strategic management. Therefore, it is recommended to implement the strategic planning developed, as it is a useful tool that will allow you to make sound decisions to stay in the market and gain competitive advantages over the competition.