Plan de responsabilidad social empresarial de la Empresa INCUBANDINA S.A., 2019-2023

Abstract

The objective of this research work was to diagnose the status of Corporate Social Responsibility at the company Incubadora Andina Incubandina S.A.; and with the results, design a Corporate Social Responsibility Plan; to strengthen business strategies in the company against its main stakeholders. The diagnosis of Corporate Social Responsibility was carried out by applying a survey that groups 10 CSR issues; based on criteria of the Global Reporting Initiative GRI, Global Compact, and ISO 26000. The analysis of the stakeholders was carried out using the Mitchell, Angle, and Wood model. The model allows researchers to know and prioritize the interested parties immersed in the organization. As part of the evaluation; the main weaknesses regarding CSR; are on topics such as community social performance, structure, and operation, environmental social performance, human rights social performance; being its strength the issue of economic performance by prioritizing its processes. Specific and definitive interest groups; that can cause greater damage to the organization are managers, suppliers, and workers. It is concluded that; The company Incubandina S.A. does not have a management model based on Corporate Social Responsibility implemented; that allows it to develop its operations, administrative, productive, commercial, among others, through best socially responsible practices, to achieve its development and sustainable, sustainable, eco-friendly and harmonious growth with all its stakeholders. Therefore, it is recommended to calculate a budget for the establishment and sustainability of CSR, structuring a technical team and exploring alternatives such as reserving one, two, or more cents per unit of product sold, for the development of programs and projects to the respect.