Proyecto de exportación de pulpa de tomate de árbol por la Empresa Procesadora Agroindustrial “Mis Frutales” de la parroquia San Luis, provincia de Chimborazo hacia la ciudad de Nueva York, Estados Unidos en el periodo 2018

Abstract

The present research work was the design of a project to export tree tomato pulp by the agro-industrial processing company "MIS FRUTALES" of the parish San Luis Parish, Chimborazo Province to New York City, was carried out to improve the levels of its community, its suppliers and consequently the productive and financial growth of the company. The research was carried out using tools such as the survey that confirmed that the lack of knowledge of a project to export tree tomato pulp, prevents the company from entering its products in excellent condition to the final destination, wasting the machinery and productive capacity. For the market research, the main demanding countries were analyzed, highlighting the target market New York - The United States. The evaluation of the project allowed determining the result of the Net Present Value (N.P.V.) of $ 56,151.40, which indicates the feasibility of the project, and the Internal Rate of Return (I.R.R.) of 18% that demonstrates the profitability of the project. Finally, it was concluded that this present project to export tree tomato pulp abroad is feasible and must be carried out under compliance with national and international parameters so that the producer can enter foreign markets. The company was recommended to implement this project since it technically generates profitability and an acceptable return on investment, improving the income of its members.