Plan estratégico para la Clínica Veterinaria Planeta de Cachorros en la ciudad de Ambato 2019 – 2024

Abstract

The objective of this research work was the design of a strategic plan for the Veterinary Clinic "Planeta de Cachorros" in the city of Ambato, period 2019-2024, which allows the fulfilment of objectives and guarantees the organizational direction. For the development, an interview was carried out with the owner and surveys both clients and employees. Therefore, a series of deficiencies were identified, such as the company lacks an organizational structure, absence of administrative and accounting policies, and financial resources are distributed inefficiently. With the above, a situational diagnosis was carried out to determine strengths, weaknesses, opportunities and threats to detect internal and external failures that require attention; besides, the strategic plan will help improve the profitability of the company, positioning in the competitive market and improvement in decision making. For this reason, it concludes that the correct strategic planning for the veterinary entity is necessary, which will help to optimize the limited resources to face the changes of the globalized economic environment to guarantee the efficiency and effectiveness in the operations. The implementation of the strategic plan is recommended to the highest authority to mitigate business deficiencies to strengthen the institutional philosophy.