Valoración económica ambiental del recurso vegetal de la parroquia Calpi, cantón Riobamba

Abstract

The purpose of this technical was to design a system of graphic proposals for tourism promotion, inspired by the visual elements present in the riobambeña popular graphic. As a first step, a theoretical analysis of the popular graphic in Riobamba was made, then the photographic record of the elements found in different media was made. For the selection of a single support, an interview was carried out with Design Professionals who selected the bodywork as the medium that has not been explored for a design analysis. The with the photographic record it was possible to identify the most recurring figures in the different heavy and light transport bodies, in addition a visual analysis of each of the elements found was made based on the basic design principles, the visual elements that make it up, chromatic, the painting techniques used by artists and repetition modules. After the analysis, the graphic elements were digitized, keeping their own style and features as they were created, with the most representative figures a grid was used to create new and various design patterns and finally apply them to tourism products. The result of this research is the recovery of the popular graphic elements immersed in the bodywork, applied to a line of tourism promotion products such as key chains, bracelets, bags and accessories. It can be concluded that most of the elements comply with design parameters, resulting in harmony and proportion in their shapes and colors, which helped to identify the most recurrent graphic in the bodyworks and representative. Designers are recommended to take as a source of inspiration for new design proposals, composition and thus contribute to the rescue of cultural identity.