Implementación de un Plan Estratégico para la reorganización de la Empresa El Foco Norte de la ciudad de Riobamba para el período 2011

Abstract

The present research has as an object to implement a strategic plan for the reorganization of “El Foco Norte” Enterprise of Riobamba for year 2011. This enterprise was created to safisfy the existing demand of the hardware market for which it has been necessary to perform a situational diagnosis where the internal and external factors will be analyzed through the FODA methodology. On the basis of this analysis both the functional and operative systems were focused to permit the reorganization for the next five years based on an alternative management patter whose parameters are: efficiency and efficacy, supported by the technology with the mission of becoming a leader enterprise in the market with a high rank of profits. To fulfill this, objectives to a short and medium term have been defined, guided for policies with which to satisfy the clients ́ needs and fix the internal problems by proposing an action plan with key strategies and a cronogram which will become both the guide and operation basis and evaluation of the procedures. Conclusions and recommendations were determined where the most outstanding aspects emerge to be taken into account for an adequate decision-making policy. The enterprise success depends upon the operative and financial factors: when one of these fails, the cycle breaks down and prevents to reach the fulfillment of its goals. This strategic plan is the tool extended to “El Foco Norte” enterprise for this not to happen.