Investigación de mercados y propuesta para la introducción y comercialización de helados de Quinua en Riobamba urbano

Abstract

The present proposal is oriented towards The quinoa ice cream sales in Riobamba city, the main objective is to invest in the city in order to promote new job sources and avoid the internal migration, and satisfy the unsatisfied demand carried out in the markets research. Moreover, a study of size and localization was developed, it is considered as an essential part into the research, in this topic some factors are analyzed as a macro and micro localizations, determining the essential to start up and the project development, and always taking into consideration the consumer will be the goal to satisfy. The availability for the proposal development as: Human resources, infrastructure, and others; are elements and together with the study shows a deployment of options where it may find the development of different strategies being the base of the proposal development. Moreover taking into consideration the physical distribution in both a cost and a powerful tool of demand creation. The companies can get more customers giving a better service and cheapest prices through an appropriate physical distribution. And there is a loose of customers when the supplies are not properly distributed on time. On the other hand, an economical study is found, containing the projections results of all financial statements and the detailed analysis of the financial and indexes indicators, providing a criteria for the investment projects analysis determining the currently value of the cashflow waiting in the investment through the investment both positive flows and the capital outflows.