Análisis estadístico por componentes de los indicadores de demanda para los establecimientos de alimentos y bebidas y su influencia en el turismo de la ciudad de Riobamba, provincia de Chimborazo.

Abstract

The present research proposes: Generate a synthetic demand indicator for food and beverage establishments through a component statistical analysis in order to assess their influence on methods, in this way information was collected from secondary sources, as well as field research through the application of 20 surveys carried out to the 32 food and beverage establishments ein the Riobamba City, Chimborazo Province; applying analytical, descriptive and field meistered in the municipal cadastre of the year 2019. Giving as a result 10 criteria identified in he three most representative virtual platforms reserve in the world, in addition to this a synthetic indicator is structured to assess the quality, from the perspective of tourism demand, of the edablishments of the Riobamba City, as third point, strategies were generated with the competent authorities of the GADMR with the proposal to solve the two critical points identified; subsequently an infographic was generated with the necessary data. It is concluded that two synthetic indicators were generated for establishments providing the food and beverage service from the point of view: the first a global indicator and the second one an indicator that evaluates the strata according to the typology of the establishments: a) restaurants and b) bars, cafes and soda fountains; in addition to ths, two action plans were implemented to counter act on the two hotspots identified in the assessment of the establishments such as: safety and hygiene in order to raise the perception of service quality, finally an infographic was generated that allowed to publicize the results in a synthesized way and with it is located in the city of Riobamba as a national tourist destination.