Estudio de la demanda de cuarto nivel y propuesta priorizada para la carrera de Administración de Empresas – ESPOCH

Abstract

The present research project called Study of the fourth level demand and prioritized proposal for the Business Administration Career of the Polytechnic High School of Chimborazo, was aimed at knowing the relevant demand of postgraduates in the field of Administration according to the Harmonization Regulation of the Nomenclature of Professional Degrees and Academic Degrees conferred by the Higher Education institutions of Ecuador, which will contribute to the needs of the labor field and the strengthening of the professional profile. The research methodology used was of a qualitative and quantitative approach, using the method Inductive and descriptive method, with emphasis on the requirement of the institution, also used techniques and instruments for collecting primary information such as the application of surveys to four segments, students and graduates of the Business Administration Degree of ESPCOH and prof Public and private sectors of the Administrative Area of the Province of Chimborazo to strengthen scientific research. The results obtained in the field research allowed to identify that the Master's Program in Public Administration is the most demanded by the target population, in addition to that they would be willing to study this master's program at ESPOCH because of its trajectory and accessible location. The proposal is based on creating a master's program in Public Administration allowing to train competitive professionals and capable of promoting the development of the administration and welfare of society. It is concluded that the study of postgraduate demand benefits the institution and the career in its objective of training professionals of quality and social relevance. It is recommended that ESPOCH expand its postgraduate academic offer in administrative areas to keep up with changing conditions, increase its development and at the same time contribute to fourth level education.