Propuesta para la creación de la Unidad de Marketing para la Empresa Cemento Chimborazo S.A. en la ciudad de Riobamba, provincia de Chimborazo

Abstract

We plan "The creation of a Marketing Unit for Cemento Chimborazo S.A of Riobamba city, Chimborazo Province" with the aim to develop and reinforce its strategies. For its elaboration we have suggested some strategies such as: modification of the structural organization chart of the Commercialization Department where is the Marketing Unit, Function manual, Marketing Mix strategies: product: strategy in function of the envelope, pack colours, price: credit for delivers and promoter: improve the web page, restructure the slogan, push the care of environment through the delivery of rubbish bins to the Riobamba Municipy and at last a post sell: creation of a suggestion book, which is framed in the Organic law in costumer's defense; chapter II; costumer's rights; Art 4 : Right in the companies and establishments to have a claims book to be available for the costumer, here they will write the corresponding claims. This marketing plan has been proposed with the aim to strengthen the Commercialization Department effort with help of the Marketing Unit that will develop strategies in the right moment giving to know to the public informative advertising to increase the Cemento Chimborazo image and satisfy the clients need. We suggest to put in practice and functioning the Marketing Strategies; which help to strengthen the commercialization department and get the wanted objectives for Cemento Chimborazo.