Análisis de componentes principales como indicadores culturales y su influencia en el turismo de la ciudad de Riobamba, provincia de Chimborazo.

Abstract

This research proposes: to generate an analysis of main components such as cultural indicators and their influence on tourism in the Riobamba City, Chimborazo Province; Through the analysis of main components in the statistical software IBMSPSS statistics 19, a synthetic indicator was generated for which a work will be processed with 11 variables of which 8 are variables of cultural indicators included in the first objective, while the remaining 3 variables correspondence to the quality of information disseminated by the government institutions of the city, the degree of tourist attraction that can generate the information provided and the level of respect for population diversity. As a result, three indices were obtained that evaluated the cultural field at the national level, positioning Riobamba in the highest third of the valuation in relation to the tangible cultural index (TCI), the sovereign perception of cultural information, degree of attractiveness and respect for diversity population (IP), as well as the intangible cultural index (ICI); evidencing with this an adequate management of the PCI, in spite of this, it is determined as necessary to strengthen the mechanisms of diffusion of the information and to increase the infrastructure for the cultural exchange, in turn the need to implement strategies to cover the deficiencies in the cultural field, generating a set of activities that seek not only to improve the quality of the cultural tourism offer but also, seek the sustainability of the city. In the end, an infographic was developed to keep the population informed about the current situation of the city in the cultural field, thus allowing us to encourage continuous work in its strengthening.