Generación de indicadores turísticos en el ámbito tecnológico relacionado a la accesibilidad y conectividad del turista para la sostenibilidad de la ciudad de Riobamba, provincia de Chimborazo.

Abstract

This research proposes to generate tourism indicators in the technological field related to the accessibility and connectivity of tourists for the sustainability of Riobamba city, Chimborazo province. Through the review of secondary information, mainly from official scientific sources, a list of indicators was made in three meetings, where after being discriminated because they were considered not applicable to the city due to the collection of the information left a total of 14 indicators and 20 sustainable sub-indicators already validated to be measured. The information was obtained by applying 383 surveys conducted to national and foreign tourists in the city. It can be seen that of the 53 official or registered accommodations that use both their websites and international applications to advertise, it was evident that they are in more than one application at the same time, in addition to this, it is identified that there are accommodations that are not in the cadastre, but they are advertising through these means. It could be evidenced that 106 registered accommodations were identified through the Airbnb application, compared to the acceptance of this system to the needs of the tourist. Also, it was seen for tourist applications in mobile phones, 19 for accommodation, 7 for destinations, 4 for food and drinks, and 3 for supplemental activities that have information about the city. For the dissemination of the information, an informative bulletin was prepared. It constitutes a useful tool made through the Microsoft Publisher program, which contains 8 sections that allow knowing the existing advancement of technology in the field of tourism and how this is coupled to the new tourist needs.