Diseño de un producto turístico para la finca El Paraíso, parroquia 16 de Agosto, cantón Palora, provincia de Morona Santiago.

Abstract

This research proposes to design a tourist product for the farm "El Paraiso," 16 de Agosto parish in Palora Canton, Province of Morona Santiago. It has four stages, the situational diagnosis, technical design of the product, legal and administrative study, and determine the economic and financial viability. It was determined that in the "El Paraiso" farm, there are seven tourist attractions, two of which (28,57%) are natural, and five (71.43%) are cultural. The total demand was used for the surveys (15,195), and with the 1988 Canavos formula, the full surveys were obtained (375), 165 (44%) were for national tourists, and 210 for foreign tourists (56%). The domestic tourists who were mostly surveyed are from Canton Macas and Palora, but the majority of foreign tourists surveyed are Venezuelans and Colombians who are visiting our country. Hundred per cent of the respondents wish to visit the farm, where they will be able to take walks, camping, swimming in the dike, taste typical dishes, or carry out agricultural and livestock activities. The pitahaya is the main product not only of the fam but of the area since this product is marketed in the United States and Europe. The tourist product will be commercialized through tourism and internet fairs, using social media platforms for audiovisual distribution. The investment is $ 24,421.0, with an NPV of $ 12,686.86 and an IRR of 35%, which makes the project viable and suitable for selling tourist services.