La educación financiera como base de desarrollo para los comerciantes de la Empresa Pública Municipal Mercado de Productores Agrícolas San Pedro de Riobamba.

Abstract

The present research work was; Design a financial education model by using of administrative and financial tools to improve the management capacity of traders of the Company Public Municipal Market of Agricultural Producers San Pedro of Riobamba (EPAMMPA) for this purpose, the theoretical framework was developed using theories and concepts concerning the administrative models of Financial Education according to the needs of those involved based on their importance in the need for EP-EMMPA merchants, to acquire knowledge and technically manage your income. This work was the field, through the application of surveys and the research of a descriptive nature, very development edify as a reference social reality, the cultural and economic reality of the merchants of the Wholesale Riobamba Market, results that facilitated to support the Financial Education model. The hypothesis statistically demonstrates that: "A financial education model (Ruiz Bargés model) will improve the management capacity of EP traders - EMMPA" it is important to know Ruiz Bargés Financial Education model that guides the economic activities of merchants, considering the most appropriate to implement in traders in the Wholesale Market of Riobamba, which will enable the dynamization of its business activity and active participation in the knowledge transfer process through short, medium and long-term financial training programs. It is concludes, that the development of the training plan allows us to give functionality to the financial model through the actors that actively participate in the process of knowledge transfer and fundamentally in the administration of financial resources and it is recommended apply this research to other sectors of society to have a positive impact on the management of finances in the Chimborazo Province and the country.