Estudio de factibilidad para la creación de la Cafetería “Temática Cupcakes” en la ciudad de Alausí, provincia de Chimborazo

Abstract

In the following project, it was searched to measure the feasibility of introducing a new cafeteria "Thematic Cupcakes" in the Alausí Canton, Chimborazo Province in order to generate new sources of employment. Through a market study, for which surveys were applied to the population of the city of Alausí, It was possible to determine the demand, supply and level of acceptance of the project, through studies that allow knowing the tastes and preferences of the people who make up the target market. "Thematic Cupcakes" will be a different proposal compared to the current coffee shops, as it will offer a cozy and warm atmosphere, where customers can enjoy with family, friends and enjoy an exquisite coffee, as if they were actually at home. The legal, administrative and economic technical study was carried out to determine the initial investment which allowed us to carry out the financial evaluation, a positive Net Present Value (NPV) of $ 10,592.90, a Return Rate (IRR) of 43 %, and Benefit Cost (B / C) is $ 1.35 with a recovery period of 2 years 8 months 6 days and the balance point of the project will be $ 23,567.90. It can be established that this project is feasible, because a high percentage of acceptability by respondents was determined. It is recommended that the project be implemented because it is welcomed in the market and it is observed that there are good results obtained during the research work that was carried out.