Branding personal como estrategia para crear el posicionamiento político. Caso: elecciones presidenciales 2021

Abstract

This degree work called Personal Branding as a strategy to create political positioning. Case: 2021 presidential elections, aims to develop personal branding strategies for a candidate for the presidential of Ecuador. The research was carried out through surveys applied to citizens in cities such as Quito, Guayaquil, Riobamba and Santo Domingo de los Tsáchilas, in turn, information was collected through observation sheets to determine the influence of personal branding on politics. The results of the research show that in Ecuador, the majority of citizens have an interest in people who know or are a public image. In the case that a candidate for popular election does not recognition in society, the aspects of being highlighted are of proposal contains strategies that will strengthen the personal branding of the candidate for clothing, stage control, non-verbal language, since in the presence of numerous candidates for popular election. Today the need to show a different approach to capture a large number of supporters is seen. Because of this, it is recommended to implement personal branding strategies to position yourself as a political candidate for the presidency of Ecuador.