Proyecto de inversión para la Microempresa Mega Muebles, de la ciudad de Riobamba, provincia de Chimborazo, periodo 2018

Abstract

In this work, an investment project for the Mega Muebles microenterprise was carried out to guide and guarantee the profitability of the investment. In the first instance, employing a direct observation in the facilities, the analysis of the current situation of the company was executed to establish its requirements, through interviews to microenterprise executives, surveys and the elaboration of strategic matrices it was determined that, the microenterprise in issue has a strategic administrative planning but faces a serious problem which is the lack of working capital, to cover an unsatisfied demand created by a new market in the preschool education sector formalized in the 2014by the Ministry of Education. Within the financial- economic study, it was possible to demonstrate that the total investment of the project is $ 111,000 dollars for the implementation of infrastructure, the acquisition of machinery and working capital, these factors are the onesthe company needs to strengthen to improve its competitiveness in the market and to guarantee the level and quality of life of the entire organization, the cost-benefit ratio of the project shows that for every dollar invested they get a profit of $ 0.27 cents. This research work will help the study and evaluation of the human, productive, financial and commercial processes of the microenterprises, allowing the project to be made viable through strategic indicators and financial evaluation.