Diseño de un plan de negocios para la Empresa Carrocera Car-Buss Yaulema del cantón Riobamba

Abstract

The research Project design of a business plan for the car Company CAR BUSS Yaulema of Riobamba Canton, it has aimed to solve the problems of the social background in Ecuador that demand for ever greater mobility, demanding the best quality of bodyworks, modern and secure where controls as part of the National Transit Agency are becoming stricter. The applied study methodology has a quantitative and qualitative approach, based on surveys made to the members of the inter and intra provincial bus transport cooperatives resident in the Riobamba City, as well as the interview addressed to the company manager and the external and internal analysis of the organization, elaborating the SWOT, MEFI and MEFE matrix, in order to propose strategies. His situational analysis determined the lack of knowledge of the functions of its employees due to its weak organizational structure, small space of the plant, little publicity and an inadequate distribution of resources. The proposal focuses on the design of a business plan directed on the areas: organizational, marketing, financial, environmental that allows improving the value chain in its primary and support activities. Finally, it is recommended that the car company CAR BUSS Yaulema apply marketing strategies and the annual evaluation of the financial statements to consider the investment of a new production plant, taking control of the profits and generate competitiveness.