Plan de marketing para la Cooperativa de Ahorro y Crédito “Joyocoto” Ltda, cantón Guaranda, provincia Bolívar, para el periodo 2017

Abstract

The present abstract has got as main objective to get a marketing plan which lets them to improve Joyocoto Savings and Credit Cooperative. Service, development and loyalty (Cooperativa de Ahorro y Crédito Joyocoto) from Guaranda Canton, Bolivar Province, period 2017 The used research tool to get the info was the Quantitative and Quantitative Method. Looking forward verifying that info here there are some techniques which were applied; such as direct observation and the surveys were applied to the current customers, to those prospective ones and to COACJ administrative personnel from Guaranda Canton. The most relevant findings were those where it was stated that the financial entity needs to improve customers human relationships, to announce more about the services offered, generally the majority from the customers like getting info concerning to institutional services and products of the institution though radio broadcasting and social networks, the cooperative should apply loyalty strategies. So that, in order to apply the suggested strategies it is taken into account the sum of $4.422,45 as a value budget in concordance to the results gotten from the current research it is possible to asseverate that this marketing program is feasible reason given that it is recommended its immediate application in Joyocoto Savings and Credit financial entity ((Cooperativa de Ahorro y Crédito Joyocoto).