Diseño de la cadena de valor para mejorar la rentabilidad de la Asociación de servicios de limpieza 21 de Abril, de la ciudad de Riobamba, provincia de Chimborazo

Abstract

The present titration work was carried out with the purpose of developing the design of the value chain to improve the profitability of the ASERLIMAB cleaning service association, located in the city of Riobamba, period 2018, allowing to determine shortcomings that are causing low income and analyze failures that this causes a loss of the market segment that is positioned. In the work, a SWOT analysis was carried out, in order to analyze the situation of the association. A survey model was then developed that took into account the population of the city, to determine their tastes and preferences, a questionnaire was also designed that was directed to customers to measure their satisfaction with the service. The interview was directed to the legal representative who was in charge of the association, had a managerial and business approach in order to know the type of processes that are internally managed and know what can be offered help. The association presents serious internal and external risks, which is why a value chain design focused on the company has been developed and another focused on the service that is being developed, in the second instance it was identified that the service is of poor quality does not have a good advertising and staff is not trained, for this reason generic strategies are applied to help obtain a competitive advantage over the competition. In conclusion, the execution of this value chain design will help improve profitability in the riobambaño market. It is recommended to execute the proposal in the association.