Diseño de un plan de negocios para la Cooperativa de Ahorro y Crédito Jardín Azuayo, en el cantón El Tambo, provincia del Cañar, periodo 2017

Abstract

This research project aims to design a Business plan, which allows the growth and sustainability of the Cooperativa de Ahorro y Crédito Jardín Azuayo, from El Tambo canton, Cañar province, in the period 2017. It was developed surveys addressed to partners and interviews with administrative staff, which allowed collecting necessary information from the target market. The most important findings in the investigation were the cooperative members use social networks and radio more frequently, therefore it is suggested that they advertise through these means, the partners are not completely satisfied with the services provided by the institution’s staff, there is no a good relationship between the administrative staff and the collaborators. Some of the population of El Tambo canton do not know the entity. According to the research, strategies were developed to build partner loyalty and thus attract new clients; the budget allocated will be $ 15,305.90 for the application of the same. Through the financial evaluation carried out, it can be mentioned that the business plan is feasible. Then, the immediate application is recommended in the Cooperativa de Ahorro y Crédito Jardín Azuayo.