Estudio de abastecimiento y comercialización de leche de ganado vacuno en unidades productivas de la parroquia San Juan, del cantón Riobamba, periodo 2017

Abstract

The following investigation’s project is studied of supply and commercialization of milk of beef cattle in productive units of the San Juan parish, of the Riobamba canton, period 2017; it was carried out in order to detect the shortcomings of the milk supply chain. The methodology is based on surveys applied to producers, which served to assess the level of service of suppliers and distributors in the supply chain. The FODA is analyzed to establish the current situation in which the sector is located. The following findings were identified: the producers are dissatisfied with the suppliers due to many shortcomings that exist in this link in the chain, in the same way, the producers do not agree with the distributors because the price they receive per liter of milk is below what is established by law in the country. There is a considerable supply of milk in the study place, for this reason, an action plan was designed with different strategic activities, each activity consists of an objective, indicator and a periodicity of time. In conclusion through the implementation of the proposed action plan for milk producers of cattle, there will be an improvement in labor relations between the members of the dairy chain and therefore improve the quality of life of the producer.