Plan de marketing, para incrementar el volumen de ventas de la Ferretería “Toapanta Rivera” de la ciudad del Puyo, provincia de Pastaza, período 2017

Abstract

The marketing plan to increase the volume of sales of “Topanta Rivera” Hardware Store has been developed with the purpose of increasing the level of sales on the market. To develop the proposal, a pilot test, surveys and interviews with employees were carried out to define the current situation of the company. When carrying out the corresponding field study and applying the tools and instruments of investigation it was evidenced that it does not have a marketing plan, there is no training within the hardware as the first option that the customers have in acquiring construction materials for its offer, guarantee, quality, prices and a strategic service that will allow to define clearly the control of the management commercial and marketing, increasing the company’s market and profitability over sales. In conclusion Topanta Rivera Hardware Store does not have a marketing plan, so its commercial activities are not projected properly towards the target market, it is recommended the implementation of the proposal to achieve the objectives of the company the same that will help to improve the trends in the market and the evolution of the business through the use of strategies adopted to the reality of it.