Estudio de factibilidad para la creación de la Empresa “Fresca Naturaleza”, para brindar los servicios de terapias alternativas a domicilio en la ciudad de Riobamba período 2016 – 2017

Abstract

The feasibility study for the creation of the company "Fresh Nature", in order to provide the services of Alternative Therapies at home in the City of Riobamba during the period 2016-2017, where has been analyzed the situation of people their health status and quality of life that affects every day in the activities that they carried out, for this reason, the proposal was elaborated as a guide in order to improve human well-being and to prolong business continuity, it is necessary to precise that one of the stages more determinants was the market study, we calculated the unsatisfied demand and the percentage of size to cover, and also allowed us to delimit both costs and referential prices, the technical study, administrative legal study, marketing study or advertising that at the end they influence in the utility and applicability of this proposal, finally the application of accounting and financial techniques in the economic study stage allowed to corroborate and determine through indicators the VAN, the TIR, benefit-cost relation the economic and commercial trend of the feasibility study in the analysis, it was concluded that the project is viable and sustainable, besides it is recommended that the population implement an alternative therapeutic treatment that will help to increase their physical and mental condition.