Plan estratégico comercial para mejorar el nivel de ventas de Almacenes Lema en la ciudad Puerto Francisco de Orellana, cantón El Coca

Abstract

The strategic commercial plan to improve the level of sales of Almacenes Lema in the city of Puerto Francisco de Orellana, canton Coca, in order to achieve the highest profitability of the company in mention. Through the survey, it was determined that most of the population becomes potential customer, as they show their interest in buying appliances. In addition, most people also buy in the competition, as they deliver to their customers: quality in service, quality products and payment times, among the most important and preferred by customers. On the other hand, the proposal of the Strategic Business Plan, through the publication in the local radio stations, followed in preference for the local television channels and finally in the social networks, this variable would help to direct of the best way the advertising that the company wants to do. It is suggested to strengthen administrative management, through constant training at all levels, to effectively and efficiently advertise marketed products, to achieve high local acceptance based on low prices, to cover the market for household appliances in an intensive manner of the city. With these, marketing strategies aims to achieve a better level of sales and therefore greater profitability for the business.