Valoración económica ambiental del recurso vegetal productivo de la parroquia San Luis, cantón Riobamba, provincia de Chimborazo.

Abstract

The objetive of this research was to estimate the enviroment economic value of the productive plant resource, starting with the characterization of the study área (cartographic mapas),the characteristics around the plant resourse were analized,using the method declared preferences, a hypothetical conservation scenario was created to find the willingnees to pay users for the goods provided by the productive plant resourse, through the method of contingent value 350 surveys were applied,where the sociodemographic characteristic that influence the valuation of enviroment services were related these were:age, were:age,marital status and economic income.It was evidented that users in San Luis value tangible services more and cultural services (5;5/10) for ancestral practices.The populaction’s willingnees to pay was $16,27 per year , although the residents of San Luis have high level of enviroment awarenees and recognize ecosystems services, most users are not willling to pay for management and conservation . The total estimated value of the productive vegetable resourse of the parish is $340.340, 97, this negative value attributed to the production costs excedes the profits generated in agricultural production, as well as factors such as overproduction and time of year.