Plan de negocios para el Centro de Acopio Guaslan del Ministerio de Agricultura, Ganadería, Acuacultura y Pesca en la parroquia de San Luis, cantón Riobamba, provincia de Chimborazo

Abstract

The following research is a Business Plan for the collection center Guaslán of the Ministry of Agriculture, Livestock, Aquaculture and Fisheries of the City of Riobamba, Province of Chimborazo. With the purpose of positioning itself in the city of Riobamba, with the sale of baskets of the Buen Vivir “Yo Prefiero”, endowing to the citizenship of products of high quality and its maximum benefit for the health. For this, a market study has been carried out which has allowed us to know the high level of acceptance that the target market shows to our products. In addition, a general diagnosis was made from which the Business Plan proposal was structured, arriving at the elaboration of strategies that will serve to improve the marketing of the “Yo Prefiero” Buen Vivir baskets. A Human Resources plan was developed that will serve as a guideline for all members of the Collection Center, thus helping them to understand their obligations and to complement the achievement of the planned objectives. According to the Financial Plan, an annual economic benefit of $12439.52 will be obtained, which is a very beneficial for the Guaslán Collection Center. It is expected to expand and diversify the basket, to achieve greater profitability.