Análisis del proceso de comercialización del Mercado Municipal 24 de Mayo y su influencia en los precios de los productos de la canasta básica del cantón San Miguel provincia de Bolívar

Abstract

The analysis of the process of commercialization of the Municipal market May 24 and its influence on the process of the products of the basic family basket of Canton San Miguel of the Bolivar province has the objective of verifying the situation and the environments that affect the market to be able determine a better proposal that potentiates market acceptance. For the development of the research, an analysis of the strengths, opportunities, weaknesses and threats was made, which served as the basis for establishing the need for a market study in which it demonstrates important findings such as lack control in the establishment of process and control in the products in the market. The analysis of the fundamental aspects such as the internal and external factors that affect the market environment and the incidence in the prices of the products of the family basic basket, as well as the analysis of the products offered are purchased from the sierra region, most of them from the city of Riobamba. Similarly, it is considered that the control and knowledge of the marketing chain in the municipal market by the competed authorities is necessary as a mechanism to control the growth of the prices of the products of the family- based basket. It is recommended to apply the commercial strategies whit respect to the corporative image since it allows the users of the market have an image to which they can relate it and to the publicity to achieve the positioning to the consumers of the city.