Proyecto de factibilidad para la creación de un departamento de ventas de la Empresa FM COMPUSOLUCIONES de la ciudad de Riobamba

Abstract

This research aims to elaborate a “Project of feasibility to create a sales department of the company FM Compusoluciones of the city of Riobamba” to help the organization has proper handling of marketing the goods and service they offer. The study of markets, technical study, the organizational study and economic and financial study where economic indicators were obtained such as the Net Present Value of $281.915, The Internal Rate of Return of 79%, The Recovery Period of the investment will be 1 year, 9 months and The Benefit-Cost is $2.41, that is why the Project is attractive from the economic point of view. As a result, it is contemplated that it is feasible the creation of the sales department in the company as it will contribute to the growth of the organization and proper management of sales area. Once the feasibility of the Project is demonstrated, it can encourage Company executives to contemplate whether organizational structure a department exclusively for the planning, organization, management and control of sales area.