Folleto publicitario para los centros turísticos comunitarios del cantón Arajuno provincia de Pastaza.

Abstract

The present thesis project was developed with the purpose of designing an advertising brochure of the Community Tourist Centers of the Arajuno Canton of the Pastaza Province, which will allow the promotion of tourism. The project began with an interview with the head of the Tourism Unit of the Municipal Decentralized Intercultural and Plurinational Autonomous Government of Arajuno (GADMIPA) and through simple random sampling, 338 tourists were determined for the survey, in which relevant information could be collected with respect to the reality in which advertising is found, determining flaws in the promotion of the community tourism centers of the Arajuno Canton. The work was developed using the design methodology presented by George Dieter, with which photographic proposals were made using minimalist compositions easy to understand for tourist. Through a focus group, the population was established to validate the design of the tourist brochure, this method was carried out through a survey, with positive results in terms of the composition and distribution of graphic elements, generating effective communication with an 92% acceptance by the part of the directors that belong to the GADMIPA and the administrators of the community tourist centers of the Arajuno Canton. Finally, this graphic proposal will be implemented in the different tourist centers with the help of GADMIPA, which will be responsible for the dissemination of the aforementioned contents.