Plan estratégico para la Clínica “INGINOST Cía. Ltda.”, para el período 2018 – 2022

Abstract

The strategic plan for the Inginost clinic Cía. Ltda., has the purpose of establishing a strategic direction that guarantees the achievement of the objectives and the timely decision making of providing a quality service and improving the administrative management for the period 2018 – 2022. The development research was based on the inductive, deductive and analytical methods, using surveys to the current client and to the collaborators of the clinic, which helped in the analysis of the managerial processes. It allowed us to determine the following results: the entity does not have planning that will enable the authorities to promete the development of the service, inadequate training of personnel was determined based on the application of the SWOT matrix. Which allowed the construction of internal processes for decision-making aimed at compliance with the objectives through the use of strategic planning, have been able to develop administrative skills to raise the level of management. It is recommended to execute the proposed strategic plan and to socialize first of all the personnel since this will help to make decisions better, as well as continually evaluate the result of the implemented strategies and will promote a better fulfillment of the business objectives.