Proyecto de factibilidad para la industrialización de la tilapia negra y roja en la parroquia San Luis de Armenia, del cantón Francisco de Orellana, provincia de Orellana, periodo 2018

Abstract

The present work is aimed at demonstrating the feasibility project for the industrialization of black and red Tilapia, dedicated to the raising of tilapia characterized by the high perceived value of its product and directed to the lower strata specifically to the town of San Luis from Armenia parish, from the Francisco de Orellana canton. In the investigation, surveys conducted on a proportional part of the population of this parish were used with the results obtained from all respondents, 92% if they consume tilapia, and 2% do not, this means that if there is a market for the production of tilapia the same that helped to validate the results to check which of the chosen aspects that are clear indicators for which it is intended to measure the important characteristics that the product should have such as price, service, and above all the quality thus exposing the distinctions that the customer has when making their purchase. In the same way it includes a complete market study, where it has been known: tastes and preferences of consumers and thoroughly analyze the competition; which will be faced, an unsatisfied demand has been determined, the product that is expected to be industrialized and commercialized contains nutritional values favorable to the health of the consumer, this being the basis of the multiple actions taken to improve its profitability. In conclusion, the results obtained will allow us to observe the aspects or tactics that are used to achieve the goals set, taking into account that the offers made to the clients must be met since the success or failure of the business depends on them. It is recommended that all activities presented when executing the project are duly scheduled taking into account the allocation of resources and the responsible person, in addition, the activities must include in the schedule established within the project that all activities presented when executing the project are duly scheduled taking into account the allocation of resources and the person responsible, in addition the activities must be recorded in the schedule established within the project.