Plan de marketing turístico para la Operadora de Turismo “Go Mompiche Experience”

Abstract

The purpose of this research is to develop the tourism marketing plan of the tourism operator “Go Mompiche Experience”, Bolívar parish, Muisne canton, Esmeraldas province, and its purpose is to increase the occupancy rate of tourist packages. The methodology used was based on the collection of information based on techniques with the interview directed to the general manager, on the other hand, a survey was applied to 312 national tourists and 68 foreigners. As a result of the analysis of the information, it was identified that potential clients use the internet, travel agencies and friends and family as a means to inform themselves of the places to visit. Holidays and vacations being the time in which they do tourism. The operator must position itself in the minds of consumers since only 15.5% of respondents know it, being social networks, the means by which customers prefer to receive information from promotional packages. Finally, the study culminates with the proposal of growth, loyalty and positioning strategies in addition to the strategies composed of the 4Ps of Marketing. These strategies will be implemented over a period of one year with an estimated cost of USD 9,280.00. After implementing the marketing plan, it is recommended that the company carry out new market studies that allow it to maintain feedback on customer behavior.