Modelo de gestión administrativa para el Centro Comercial Popular La Condamine, del Gobierno Autónomo Descentralizado Municipal de la ciudad de Riobamba, provincia de Chimborazo

Abstract

This administrative management model for the popular shopping center La Condamine, of the Municipal Decentralized Autonomous Government of Riobamba city, Chimborazo province, aims to help improve the public service quality by achieving goals and objectives, the functions optimization and administrative management. For the development of the model, an analysis of total observation was made to the center´s facilities. A strategic and structural projection was prepared; the internal and external processes of the administration were identified, and a description of functions was elaborated based on the organizational structure, which allowed determining the following results: there is a lack of coordination in the actions carried out in the different areas, starting from administrative, operational, and technical at the moment of providing service to users, poor communication channels, which is reflected in the different decision-marking processes, the control roles are not fully identified by the administrator to the maintenance personnel, so they are not specifically aware of their functions or responsibilities in order to efficiently manage market destinations. In conclusion, the administrative management model is important because it allows the application of an adequate management process and leads to a good administrative structure. Therefore, the implementation of the proposal is recommended in order to help improve, achieve, strengthen, fulfill, and monitor the objectives, purpose, and processes of the shopping center, with permanent training programs for the merchants and in this way strengthen the service quality offered to the citizens.