Diseño de un plan de negocios para la Cooperativa de Ahorro y Crédito Sol de Los Andes de la ciudad de Riobamba

Abstract

The actual work´s title has a goal to design a business plan for the Cooperativa de Ahorro y Crédito ¨Sol de los Andes in Riobamba city, Chimborazo Province; with the purpose to improve the business management of the Financial Institute. Some statistics were done and the investigation´s results were very important such as the very Little knowledge of the financial institute local market. As well as the lock of knowledge on the Cooperative service offer towards the investor or the client, in this case we can observe the necessity to realize a reform publicity campaign. Plans were designed focus on improve the Institution management, the man in charge of the operation identified a fundamental strategy to treat the old debts or the ones that will expired maximum in the next years as a result of the economic situation in our country, proposing an organic alignment and a well done functional collection. In conclusion the plans through the application will improve the Cooperative managerial in its diverse areas for customer service. It is recommended to keep the loan offer in the fact of the crisis, having into consideration the situation of the Cooperative has to be advised by a risky assessor that value such as indebtedness, therefore we can manage correctly the Finance institution without any major risk.