Diseño de estrategias de producción y comercialización para la empresa “Tejidos Fantasy”, en la ciudad de Riobamba provincia de Chimborazo – Ecuador

Abstract

It has developed a Strategy Design Production and Marketing for the company TEJIDOS FANTASY, Riobamba city Chimborazo province of Ecuador, with the aim of contributing to the efficient development and quality in the manufacture of garments for ladies, men and children to meet the needs of the Chimboracense population, reaching customers directly with their products and especially achieving customer satisfaction. The design proposed Strategies contains a situational analysis, FODA, and strategies defined based on the internal and external perception of the functions of the company to improve certain shortcomings and take right measures for the benefit of the company through costumer actual and potential which will be a leader in the local market. It was determined that the company does not have adequate management regarding production in which there idle labor and marketing new distribution channels with their products so improve their sales does not open. Internal and external perception demonstrates the need for a Design Strategies, as it is the most appropriate for the company to achieve its development path, therefore it is recommended for application to train their employees on the basis of institutional commitment, teamwork, productivity, production quality and marketing of their products in the local and national market.