Auditoría de gestión comercial para el Sindicato de Choferes Profesionales Cuatro de Octubre del “cantón Penipe”, en la provincia de Chimborazo, para el periodo 2015

Abstract

The research entitled “Commercial Management Audit for the Professional Drivers Trade Union Fourth of October of the“ Penipe Canton ”, in the Province of Chimborazo, for the period 2015.”, which will allow us to determine the level of effectiveness, efficiency and effectiveness with which it carries out its operations and the level of compliance with respect to the regulations and legal provisions that govern the Institution. To carry out the audit, research techniques such as questionnaires and surveys were used, in addition to the respective audit techniques such as comparison, observation, confirmations, among others, which allowed identifying and evidencing the weaknesses that the institution possesses, to later be analyzed in the respective findings sheet. At the end of the investigation, the respective Commercial Management Audit report was issued, determining: no previous audits have been carried out, absence of a vision and objectives mission matrix, non-existence of a client registry, lack of evaluation of staff performance In the absence of marketing and promotional strategies, it does not have management indicators that help measure compliance with the objectives. For which the following corrective actions were announced: periodic audits, a restructuring of the mission vision and objectives, elaboration of a database which contains information of the clients of all the services offered by the institution, elaborate a personnel performance evaluation plan, assign personnel responsible for the creation of marketing strategies and promotions for the institution, implementation of management indicators; These recommendations are made so that these inconsistencies can be counteracted by making timely decisions and thus meet the objectives of the Professional Drivers Trade Union Fourth of October of the "Penipe Canton."