Estudio de factibilidad para la creación de una microempresa especializada en el servicio de catering y desarrollo de eventos sociales en la ciudad de Riobamba, provincia de Chimborazo, período 2015

Abstract

This research corresponds to a “Feasibility Study for Creating a Microenterprise Specialized in the Catering Service and Organization or Social Events in Riobamba city, Chimborazo Province, period 2015” with the aim of providing customized and differentiated service in order to meet current and future demand of this service. The study began with a market research; an unmet demand of 2085400 dishes for this service was identified. The technical study determined that the project will be located in the Rio Paute and Rio Tomebamba streets, the project size will be of 7795 dishes per year and a manager, an accountant, a chef, two kitchen assistant, five waiters and an interior designer will work in the microenterprise. Raw materials, supplies, materials and tools required by the microenterprise in order to start the activities was determined. Microenterprise take the legal form of one-person limited liability undertakings (EURLs), so this type of company granted the benefits that the invertor requires. Then, based on economic and financial analysis, it is known that $ 55.418,21 is for initial investment of the project which 70% will be own capital and 30% will be obtained through a loan to the National Finance Corporation. Economic indicators of the project are: VAB $ 80.950,94, IRR 57,84%, RBC $ 2,46, PRI is 2 years 1 month, so it is evident that the project is viable and profitable and therefore it is recommended to implement the project.