Plan de negocios para la empresa EMODICOL en la ciudad de Riobamba para el periodo agosto 2015 - agosto 2016

Abstract

The present research was carried out to perform a Business Plan at Company EMODICOL (company Fashion Design & Color) manufacturers of clothing in Riobamba city, period 2015 – 2016, improving Administrative processes and production, managing to position itself in Industrial market. Through descriptive market study and the behavior market, which the company wants to share, it should project implementation of strategies for employee training, reusing leftover of cloth; they were constant studios Industrial market internal and external signage, operationalist compliance functions, use marketing, SISCONP system and Internet to achieve their goals. Through the survey was known that in industrial market a high percentage at enterprises deliver uniforms to their employees for performance to their duties; competition for company is not only nearby, but regional doing prices and quality of products are similar in the industry, this factor allows enterprises that did not know EMODICOL, they are willing to improve the quality of their products. Also, financial statements of the company show its profitability is thanks to the sale their products. It is recommend to use Business Plan at the enterprise properly handling administrative and markets instruments, the constantly update their strategies according to changing competitive environment and making continuing studies from industrial market, obtaining better results.