Propuesta de un código de ética para la Empresa “Bectro Diseño Publicidad & Medios” de la ciudad de Ambato, provincia de Tungurahua, en el año 2016

Abstract

The proposal to design a code of ethics for the company "Bectro Diseño Publicidad y Medios" in the city of Ambato, Tungurahua Province, in 2016, aims to strengthen the organizational culture and serve as a guide for the good behavior of the members of the organization, fulfilling the objective set. This research, allowed to know the criteria of users and workers through the application of surveys, a SWOT analysis was performed to know existential strengths and weaknesses. The strategy for the design of a code of ethics is presented, where rules established in the internal regulations of the organization are established, which govern ethical behavior that human talent must have, which will serve as a guideline in the performance of the personnel, allowing the entity improve significantly, improving the positive aspects so that it diminishes or eliminates its weaknesses and thus contribute in the continuous improvement of the organization, it will have a real impact in the institution generating the loyalty of the external client, managing to strengthen the image and prestige Business.