Elaboración de un plan estratégico para la Compañía Simboram Security International Cia. Ltda de la matriz ubicada en el Distrito Metropolitano de Quito para el periodo del año 2016

Abstract

The present research work is the Elaboration of a Strategic Plan for the Company Simboram Security International Cia. Ltda of the headquarters located in the Metropolitan District of Quito for the period 2016, has been executed with the purpose of designing policies and strategies that contribute to the Fulfillment of objectives, maximize the time of senior management and their perception and appreciation of important trends, stimulating and motivating at all levels of the company; For its development was necessary to carry out an internal and external analysis, which allowed the elaboration of the business SWOT, and the design of commercial strategies, the results obtained have been satisfactory since the proposal has a plan directed to the specific development of processes a to follow for each of the levels currently possessed by the security company, since it has been possible to implement an administrative tool, therefore it is intended that the company achieve better levels of performance in terms of the services it provides, a situation that can be Achieve with the implementation of the marketing plan which has been designed exclusively for the company, it is recommended the execution of the marketing plan for internal processes and administrative development achieve better levels of efficiency.