Plan de negocios de una procesadora de snacks tipo bastones de camote (Ipomea batatas l.) para la Empresa Galcondor Cía. Ltda. en la ciudad de Ambato.

Abstract

The company GALCONDOR Cía. Ltda. It has been dedicated to the production of food for more than 100 years, with products such as cookies, candies, and candies. To maintain its competitiveness in the market, it is necessary to launch new products that follow current trends, such as healthy, nutritious and ready-to-eat foods. To achieve this, the company intends to make baked sweet potato canes, and export them to Germany. The raw material refers to the chamber producers in the province of Manabí; at the GALCONDOR facilities (Ambato), this raw material will be transformed into baked annealed sweet potato canes; It is transported to the wineries of an external company, from where it is sent monthly to the Port of Manta, where it is marketed through a Latin American Broker to the supermarkets in Germany. This requires an initial investment of $ 186 651, 60, plus a working capital of $ 164 607,83 is needed. This project reached its equilibrium point in eighteen months and will yield a net profit of $ 342 428, 20 dollars in its first year of operation; a cost-benefit ratio of $ 1,35; An Internal Rate of Return of 92,45% and a Net Present Value of 629 584, 27 dollars. GALCONDOR is a family company with limited liability made up of five partners. Fabricio Vaca Ruiz, Sonia Bragé, and the brothers David, Daniel and Diego Vaca Bragé. Each with 20% participation. This can be a successful project because it offers a healthy, tasty, economical and ready for consumption product.