Diseño de un producto turístico para la parroquia Chupianza, cantón Santiago, provincia Morona Santiago.

Abstract

The following research proposes to design: a tourist product for the Chupianza parish, Santiago canton, Morona Santiago province, this project consists of three stages, the validation of the diagnostic situation of the territory and the validation of the inventory of tourist attractions, the preliminary proposal through the creative process of a tourist product through the methodology (Muñoz. 2018) and the feasibility of the creation of a tourism product. It was determined that there are ten attractions are natural and five are cultural, the most part of tourists visiting the study area are national 0 95% of the surveyed people would like to acquire a tourist package in the parish. Three options were disseminated through a creative process, the ideas were selected and they were submitted to be chosen through the offer The three options were also submitted to the choice of demand through surveys I feel the idea three Chupianza experience of last year , adventure and nature the winner, consists on three days and two nights all inclusive, the package is to marketed through internet through the website. social networks and spots, all this within the four C’s market strategies of the marketing mix (consumer, cost, coexistence and communication) The tourist product after analysing the administrative legal part will be constituted under the legal figure of productive economic unit Under the “Ley de Economia Popular”. The research work is economically and financially profitable because it has an NPV of $ 70887.99 and an IRR of 16%. its HGB and CBR of $1,30 is to say that for every dollar invested a profit of $ 0.30 cents will be obtained and the PRC is within the third and fourth art, being favourable investment values KEYWORDS: <TOURISM PRODUCT>, <TOURISM ATTRACTION>, <TOURISM PACK>, <AGRITOURISM>.