Diseño de una ruta agroturística para el cantón Chambo, provincia de Chimborazo.

Abstract

This research proposes to design an agrotourism route for Chambo canton, Chimborazo province. For that, we worked with bibliographic review techniques through participatory workshops. Eleven activities with agro-tourism potential and nineteen complimentary tourist attractions were determined, to be the most important, the hot springs of Guayllabamba, Leonán de Llucud's primary forest, Snowcapped mountain Cubillines, San Juan Evangelista matrix church, and the Santuario de Nuestra Señora de la Fuente de Carmelo Catequilla. According to the market study and the application of surveys, a sample of 382 national tourism surveys and 375 foreign tourists from a total of 89647 tourists was obtained. The tastes and preferences of national and international demand were determined where guidance, accommodation, and food services are offered through four tour packages: Agrotourism without limits, Discover and live it, Natural charm, and Chambo's Adventures, combining visits to natural and cultural sites. Routes will be commercialized through the internet through social networks and in agreement with established travel agencies. The legal figure proposed for the route's operation is through the creation of a Community Tourism Association. The environmental impacts produced concerning the maximum allowed, with minimal impact on the environment, which is why the proposal is considered viable. For the execution of this proposal, an initial investment of USD 214371.77 is required, which will be satisfactorily recovered, with an NPV of USD 382356.65 and an IRR of 38% for what is considered the proposal feasible.

Keywords: AGROTURISTIC ROUTE- TOURISM POTENTIAL- TOURIST PACKAGES- TOURIST ATTRACTIONS